HIBU is a Portuguese label whose vision is based on the belief that gender is not relevant in the design of the garment. Its aesthetics are urban, sporty and graphic for a minimalist and deconstructed scenario.

The Lisbon-based label was founded in 2012 by the newly graduated Marta Gonçalves, who soon teamed up with Gonçalo Páscoa to form the HIBU design duo. The designers met when they were fashion and textile design students at the Higher School of Applied Arts in Castelo Branco. They realised they had a common perception of style and aesthetics, which brought them closer together.

So, the most natural thing was for them to join forces and create a label that combined Marta’s commercial and urban approach to fashion with Gonçalo’s sporty, deconstructed and experimental lines, providing a new attitude to unisex.

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