Storytailors Presentation

The creative duo, Storytailors, embraces the "see now, buy now” concept. The ALEXITHYMIA BLACK HILLS SS17 collection, which was first seen on the catwalk at the last Portugal Fashion, has matured and blossomed and is now being presented according to this concept. As happens with other labels all over the world, and in order to respond to the needs and anxieties of its customers and followers, Storytailors is presenting a new format to introduce what's new in their work.

Opening the 40th Portugal Fashion, it will be on 22 March next that this presentation to customers, the press and friends will take place, in the Storytailors studio/shop, between 4 pm and 9 pm. During these five hours, there will be a fashion show-performance with models, and customers will have the opportunity to be the first to buy the items being launched in the shop for the spring-summer season. In a more exclusive, intimate setting, the guests will be seeing a wider, more across-the-board collection. With items designed with the contemporary man and woman in mind.

The collection is based on an explosion of patterns created exclusively for the label. These patterns will take you on a trip through the four seasons of the year, visiting textures from nature and colour palettes you can accompany whenever you want, now and forever.

VISTA ALEGRE will be teaming up with Storytailors. LUSOFLORESTAL garden centre will bring an interpretation of the Alentejan countryside, which will be enriched by the presence of BOCA DO LOBO furniture. CASA DO MARQUÊS catering will take your palate on a journey through the four seasons. Then there will be PERRIER JOUET champagne, on what is expected to be an unforgettable day.


After the presentation of the two chapters of Alexithymia at the FW16 and SS17 fashion shows, during Portugal Fashion, the Storytailors duo is now presenting its SS17 collection in the most current, most global "see now, buy now” format, which gives customer the opportunity to see and buy the items on the spot.

The BLACK HILLS collection is the second chapter in the Alexithymia story, set on an Alentejan farm, where nature appears in an interpretation of exclusive Storytailors colours and patterns, developed from the texture of the native species. The materials awaken a multitude of ideas and sensations: cork, cotton, gabardine, satin, Georgette are layered together, transforming the silhouette.

Textures, cuts and appliqué motifs suggest wood, flowers, roots, fungi and organic forms, in a marriage of traditional raw materials and technological finishes, giving this collection charisma and style. Nature brings branches sprouting from solid trunks, penetrating the ground to create roots and textures. From the greys of sun-bleached wood to the warm shades of the cork oak and eucalyptus and the light spectrum that runs through all of this life in reds, pinks and yellows, came a colour palette where light and shadow meet, in a collection that is both versatile and splendid.

BLACK HILLS is a collection to be discovered in spring, sampled in summer, savoured in autumn and enjoyed in winter.