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20 years and over 30 fashion shows
20 years and over 30 fashion shows
The 37th Portugal Fashion was held between 21 and 24 October. The theme/concept of the special event was in commemoration of the 20th anniversary of the fashion show. During the four days of the event, thousands of people came to see the proposals for spring/summer next year, with extensive national and international media coverage. In total, collections were presented by 19 designers, six young designers, three young designer labels, three fashion schools, eight clothing labels and six footwear labels.

Although the Porto Customs House was still the epicentre of Portugal Fashion, as in previous years, the event travelled to other locations: on 21 October in Lisbon, Storytailors took to the catwalk at the Four Seasons Hotel Ritz Lisbon. The event then moved to the Old Nobres Arena – National History and Science Museum, with the creations by Carla Pontes and Hibu (both Bloom designers) and the Alves/Gonçalves duo. 

In Porto, on 22 October, the event continued at the Coliseu do Porto with a show by Pedro Pedro. It was a return to a site that is part of the history of Portugal Fashion, which hosted that same night five shows: apart from Pedro Pedro, the collections of Júlio Torcato, Anabela Baldaque, Elsa Barreto (this stylist from Braga’s debut at the event) and Fatima Lopes also paraded on the catwalk. 
The next day, 23 October, the event programme began in the Porto Customs House, with a joint show by Susana Bettencourt and Estelita Mendonça. This was also the stage for seven more shows, divided between the main catwalk and the Bloom platform.

On the former, there were proposals from Meam by Ricardo Preto, as well as a joint presentation of the collections of Daniela Barros and Hugo Costa, ending with Diogo Miranda’s show. Young designers Eduardo Amorim, Pedro Neto, Klar and Teresa Abrunhosa were on the Bloom platform. Following an afternoon filled with shows at the Porto Customs House, the next presentation, by Katty Xiomara, was held in the iconic Silo Auto car park. The designer presented not only her collection, but also a line of sportswear she designed for Sport Zone with the support of Portugal Fashion. Finally, the third day of the event was closed by Miguel Vieira, who showed his new collection at the Crystal Palace. 

On Saturday, the last day of the 37th Portugal Fashion, Nuno Baltazar presented his proposals for the summer season at the Porto Customs House. He was followed by Luís Buchinho, who chose Quartel de Serpa Pinto as the scenario for his show. The event returned to the Porto Customs house in the afternoon and went on into the night with seven shows on the main catwalk, another five Bloom project shows (the joint presentation by Inês Marques and Tiago Silva’s [UN]T label, as well as proposals from Mafalda Fonseca’s collection and from the final year students of three fashion schools in the Greater Porto Area: MODATEX – Centro de Formação Profissional da Indústria Têxtil, Vestuário, Confeção e Lanifícios, ESAD – Escola Superior de Artes e Design de Matosinhos e Escola de Moda do Porto).

At this event, the clothing labels Ballentina by Filomena Portela, Concreto by Helder Batista, Cheyenne and Mad Dragon Seeker by Alexandrine Cadilhe & Daniel Simões showed their proposals for spring/summer 2016. As usual, there was a collective footwear show by the Ambitious, Dkode, Fly London, JJ Heitor, J. Reinaldo and Nobrand labels. It should be noted that Vicri, Dielmar and Lion of Porches were among the labels present on the last day of shows, as well as designers Luís Onofre and Carlos Gil, who closed the 37th Portugal Fashion. 

This event marking the 20th anniversary of Portugal Fashion also included an exhibition at the Porto Customs House. On 23 and 24 October, important moments in the history of the event were revisited. Celebration was the theme/concept of this Portugal Fashion which, for two decades, has been "a reference in cosmopolitism, creativity and aesthetic sophistication” and whose contribution was a deciding factor "in the promotion of Portuguese designs on the best-known catwalks in the world”, said the President of ANJE, João Rafael Koehler.