On 23rd September, at 10:30 a.m. (local time), at Palazzo Reale - Scalone Arengario, in Piazza Duomo, Alexandra Moura returned to Milan after directly entering the "grown-up league" in the previous edition, to showcase her Gadidae collection. 

This was Portugal Fashion's second international stop, after having been in London with Marques'Almeida's rock and rebel one day, and the Sophia Kah's Comporta light summer scent on the next.

Alexandra Moura treasures within herself the gift of being Portuguese, seeking to trace down the very roots of the people and artistry that helped, and still do, to shape Portugal. The designer, who is passionate about everything cultural, promises to bring contemporaneity to the Italian catwalk.

There are men who sail for days and weeks and months in a row in pursuit of family sustenance. Strong men, whose lives are carved in the wrinkles on their faces and in the scars on their bodies. Men from the sea and of the sea.

The designer has inspired her SS20 collection in these men; fishermen fighting hard and long battles, who courageously face the sudden mood swings of a sea that often fails to understand them. Gadidade is the Latin for fish pertaining to cod species. And, for Alexandra, it is also the contrast between the different fishing techniques and their people. 

Workwear that is oversized, comfortable and convenient in everyday life. Dungarees are a strong influence on the silhouettes and details, with excess pockets, as seen in vests, and heavy-duty trousers. Clothes are deconstructed and reinterpreted in shape and style.

The materials used in the collection range from linen to cotton, silk to waterproof fabric, ending in two-colour denim, creating a link between classic and contemporary. Past and present. Colours range from black, cobalt blue, and orange to earthy tones. 
Portugal Fashion – a project run by ANJE – National Association of Young Entrepreneurs, developed in partnership with ATP – Textile and Apparel Association of Portugal, and co-financed by Portugal 2020, under the scope of the Operational Programme for Competitiveness and Internationalisation – Compete.