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Bloom contest moves on to second selection phase
Bloom contest moves on to second selection phase
The 12 applicants chosen for the second phase of the Bloom Contest have already been announced. This contest is held by Portugal Fashion in order to identify new talents in national fashion. The selected designers now have until 11 December to present a coordinate to the jury for assessment.

Sara Marques, Ana Oliveira, Beatriz Leite, Ana Silva, Carla Alves, Patrícia Tavares, Inês Martins, Filipa Fonseca, Ana Freitas, Inês Gomes, David Catalan and the duo, Diana Merrelho/Inês Gonçalves impressed the jury with the quality and creativity of the proposals presented and are now moving on to the second phase of the Bloom Contest. This stage will take place at the national headquarters of ANJE – National Association of Young Entrepreneurs, on 11 December and will allow the designers to exhibit a new coordinate and defend their proposal before the contest jury.

Later, on 14 December, the names of the eight candidates selected for the third stage of the contest will be announced. These eight will then have the opportunity of exhibiting their work in a fashion show on the calendar of the national Portugal Fashion show in March 2016. After the show, the four best designs in the contest will be announced and the designers will be given their ranking (1st, 2nd, 3rd, and 4th places).

The four stylists chosen by the jury will be given the opportunity to benefit from financial, technical, promotional and strategic support. Apart from presenting a collection on the Portugal Fashion Bloom Platform in October 2016 and in March 2017, the winners will also receive a financial incentive of one thousand euros to create and develop their work. Technical support at the shows and in publicising the designers’ work in the media are other advantages that add to the value of the contest.

The focus on young designers is undoubtedly one of the fundamental elements of Portugal Fashion’s strategy. The project that ANJE – National Association of Young Entrepreneurs promotes in association with ATP – Textile and Clothing Association of Portugal is intended to act as a springboard for emerging talents, in order to renovate the national fashion panorama and facilitate the integration of new designers into the production and distribution chain. Contests such as this, aimed at new talents, began in 2004 and have been responsible for bringing names like Filipe Trindade, Pedro Pedro, Diogo Miranda, Storytailors and, more recently, Carla Pontes and João Melo Costa to the attention of the market.