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Bloom project receives EFFE Festival Label 2015-2016
Bloom project receives EFFE Festival Label 2015-2016
Portugal Fashion’s Bloom project, dedicated to promoting young fashion designers and their creations, has just been awarded the EFFE – European Festival Label 2015-2016. This quality certification is awarded by the EFA – European Festivals Association to European cultural and creative events with a significant local, national and international impact The Bloom project is thus part of the first generation of beneficiaries of the EFFE label, joining 761 artistic festivals in 31 European countries (there were applications from 896 events of 32 countries).

"The discovery, support, guidance and promotion of young designers is one of the strategic aims of Portugal Fashion”, emphasised João Rafael Koehler, the President of ANJE – National Association of Young Entrepreneurs, the organiser of the well-known fashion event. The main instrument for this strategic aim is the Bloom project which, now that it has the EFFE label, will benefit from a European quality label and therefore be better able to promote young Portuguese fashion designers internationally”. On this subject, it is important to remember that several young designers have already taken part in international fashion shows and showrooms with the support of the Bloom project/Portugal Fashion. They have exhibited at important fashion events in London, Vienna, Paris, Copenhagen and Madrid.

The EFA aims, through the EFFE label, to promote European events committed to the arts, their communities and European values. According to a communiqué from the organisation based in Brussels, "above all, EFFE recognises the excellence of these festivals in the daily work they do locally all over Europe”. This recognition also means the inclusion of the certified events in a European festivals guide for 2015-2016, available (hard copy and e-book) at www.effe.eu. The EFA’ s international judges had to assess 896 applications from 32 countries. It should be noted that in their applications, the events had to show that they met three criteria: to have an artistic commitment, to involve the community in their activities and have international scale.