BLOOM with two different catwalks revealing the proposals from 10 young designers and one fashion school
BLOOM with two different catwalks revealing the proposals from 10 young designers and one fashion school
The first day of fashion shows at the Porto Customs House was almost entirely devoted to young designers who, as usual, will have the opportunity to show their creations at Bloom, a project through which Portugal Fashion supports and promotes new fashion talents. But for the first time, the catwalk dedicated to the younger designers includes two types of fashion shows: the usual Bloom fashion shows, with designers at a more advanced stage of professional and aesthetic development, and the Bloom Upload collective fashion show, with designers who are still in the early stages of development. With coordination and fashion production by Paulo Cravo, the 18th Bloom played host to a total of 10 young designers and one fashion school.

"We want to reinforce Bloom's role as an incubator for young designers. To this end, Bloom Upload operates as a space where more inexperienced designers gain professional and aesthetic maturity so that they can later go on to the official Bloom calendar”, explained the spokesperson for Portugal Fashion, Mónica Neto. "With the introduction of a second catwalk at Bloom, Portugal Fashion is reinforcing its vocation for discovering, supporting and promoting new fashion talents”, she added.

The creations by Carolina Sobral, ARIEIV (by José Pinto), João Sousa and 0.9 Vírus (by Filipe Ferreira) were presented in capsule format with five coordinates at the Bloom Upload collective fashion show. Portugal Fashion's continued focus on young designers says a lot about the openness of the event to new talent and its ability to generationally renew Portuguese fashion.  

The main Bloom catwalk showed the creations by students of MODATEX – Professional Training Centre for the Textile, Clothing, Apparel and Wool Industry, as well as the collections by Ashma Karki, Daniela Pereira, Mara Flora, Maria Meira, Rita Sá and Sofia Silva. Nepalese Ashma Karki, who lives in the Algarve, and Sofia Silva were the winners of the 2nd PFN – Portuguese Fashion News 2018 New Designers Competition, so they now have the opportunity to make their début at Bloom. All the others have already taken part in previous Bloom events, particularly Mara Flora and Maria Meira who, as they won the last Bloom Competition, were given the opportunity to take part in the October 2018 and March 2019 Portugal Fashion events.  

More than 50 young designers supported by Bloom 

The Bloom project was created by Portugal Fashion in October 2010, at the 27th event, in order to support, publicise and promote young Portuguese designers nationally and internationally. 

Since this event in 2010, the Bloom project has made it possible for 56 young designers and labels to present their collections. Namely, Alexandre Marrafeiro, Align With Kay (by Catarina Santos), Amorphous (by Carla Alves), Ana Segurado, Andreia Lexim, Atelier Ctrl, Autopsy (by Jordann Santos), Beatriz Bettencourt, Carla Pontes, Carlos Couto, Catarina Santos, Celsus, Cláudia Garrido, Daniela Barros, Daniela Pereira, David Catalán, Diana Matias, Eduardo Amorim, Elionai Campos, Estelita Mendonça, Gonçalo Páscoa, HIBU (by Marta Gonçalves and Gonçalo Páscoa), Hugo Costa, Inês Marques, Inês Torcato, Iúri, Joana Braga, Joana Ferreira, João Melo Costa, João Rôla, João Sousa, K L A R (by Alexandre Marrafeiro, Andreia Oliveira and Tiago Carneiro), Luís Sandão, Mafalda Fonseca, Margarida Gentil, Mara Flora, Maria Martins, Maria Meira, Maria Kobrock, Mariana Almeida, Nycole (by Tânia Nicole), Olimpia Davide, O Simone, Pedro Jorge, Pedro Neto, Pedro Pinto, Pilar Pastor, Pritt Franco, Rita Gilman, Rita Sá, Sara Maia, Stefano Ficetola, Susana Bettencourt, Teresa Abrunhosa, 0.9 Vírus (by Filipe Ferreira) and UNT.

The young designers are discovered at the Bloom Competition. Then, the finalists present their coordinates individually in a fashion show at Portugal Fashion itself. They are then subject to assessment by a panel of judges made up of fashion specialists. At this stage, two young designers are singled out and are given the opportunity to take part in the next two Portugal Fashion events. This is what makes the Bloom Competition an enriching experience for the young designers and it also helps Portugal Fashion to discover and promote new talents in fashion.

Some young Bloom designers have participated in international fashion shows and showrooms with the support of Portugal Fashion, or its complementary commercial project, Next Step, and have been present at important fashion events in London, Paris, Milan, Vienna, Copenhagen and Madrid. 

Carla Pontes, David Catalán, Estelita Mendonça, Hugo Costa, Inês Torcato, Sara Maia and Susana Bettencourt are examples of young designers who, following their participation in the Bloom project, have consolidated their careers and are now on the main Portugal Fashion calendar. They have also taken part in several international fashion events with the endorsement of Portugal Fashion. 
Among this group of emerging designers, Hugo Costa is a veritable case study. The young designer made his début at Paris Men's Fashion Week in June 2016 and has already been in the city of light's fashion week six consecutive times. Always with the support of Portugal Fashion. 

Another Bloomer who has already moved up to the main catwalk is designer Tânia Nicole, who presented her new collection at the last ModaLisboa in early March. Powered by Portugal Fashion, the young designer revealed the proposals of her menswear label, Nycole, at the Carlos Lopes Pavilion in Lisbon. This participation was possible under the scope of the cooperation agreement between Portugal Fashion and ModaLisboa. It was signed in 2018 and, in addition to other joint promotional initiatives, also provides for the exchange of designers and labels between the events.