Brand Up Market Portugal Fashion
Call to Action for yet another urban market Brand Up

As usual, this professional showroom will take place at the Porto Customs House and complements the fashion shows at Portugal Fashion, bringing the collections by designers and brands in the national fashion sector together under one roof. Clothing, footwear, jewelry and other lifestyle products will be on display in what is a market open to the city, with direct sales to the public and free admission.

With a series of direct campaigns and initiatives for promoting different business opportunities, the Brand Up Showroom & Market is also a space for creativity and sharing, which can be seen in the areas set aside for networking between the participating brands and professionals in the sector (press, experts, consultants). This event will also feature Brand Up Sessions, talks with an interesting take on the world of Fashion, Competitiveness and Entrepreneurship.

This year, Brand Up will be consolidating itself with an even more mature approach, based on the markedly commercial side, while holding on to its creative and informal DNA and a sharing of interests.

Admission is free and is still based on the see now, buy now concept, segmented according to the interests of the participating brands – the launch of new collections, sample sales, the possibility of pre-sale dynamics and sales to the public (provided the exhibitor has the necessary permits).

The Brand Up Showroom & Market made its début at Portugal Fashion in October 2013 and, since then, it has taken an increasingly more commercial and strategic stance in the promotion of work by young designers, bringing them closer not only to the final consumer, but also, and primarily, to the market and the target audience.



Participation fee FASHION/FOOTWEAR/BAGS:  €250 + VAT 

Basic fixtures and fittings for FASHION stands: 2 clothes racks + 1 counter + 1 stool

Basic fixtures and fittings for FOOTWEAR/BAGS stands: 1 counter + 1 stool

Participation fee JEWELLERY/ACCESSORIES: €130 + VAT (single stand) or €160 + VAT (double stand)

Basic fixtures and fittings for single stands: 1 display case with a door and a key L: 50 x H: 110 x D: 50 cm (interior measurements of display case: L: 48 x H: 48 x D: 48 cm) + 1 stool

Basic fixtures and fittings for double stands: 1 display case L: 120 x H: 110 x D: 50 cm with shelves inside + 1 stool

Possibility of extra fixtures and fittings, price available on request.

Each participant will have a furnished space at their disposal for displaying their collections/products.

Additional possibilities for customisation and brand activation on request to the organisers.

Registration for the Brand Up showroom is subject to space restrictions and curation in the selection of the brands, at the discretion of the event organisers.

If your brand is interested in participating, please contact us by 10 February.

Further information > brandup@anje.pt