Hugo Costa in Paris for the Portuguese fashion hat trick on official calendars
Hugo Costa in Paris for the Portuguese fashion hat trick on official calendars
Portugal, South Korea, Paris. This is the triangle to remember, and we're on our way there. Hugo Costa shows the world his spring-summer 2020 collection on 18 June in Paris, at 43 Rue Notre Dame de Nazareth, in a presentation from 5 pm to 7:30 pm, which is part of the official Fashion Week calendar.

Portugal Fashion's second stop on international markets for the spring-summer 2020 season is in Paris. Hugo Costa returns to the French capital on the official calendar of presentations with his Haenyeo collection, inspired by South Korean women who free dive to support their families. 

"At a time when so much is said about equality, I thought it was important to reinforce the reversal of roles”, said Hugo Costa. 

The Haenyeo are one of the forces of nature. Strong, warrior women, who dive every day in search of food for their families. Women of the sea on Jeju Island in South Korea, keeping an age-old tradition alive. Doing a difficult and dangerous job that they continue until they're in their nineties. The men stay home and take care of the children, unless they find work in China, Japan or Russia. 

Hugo Costa is a designer with strong convictions who leaves gender out of the clothes he designs. And he is also a designer of difficult and disruptive themes. "That's how you make sense of fashion, by getting people to pay attention, taking them out of their comfort zone, taking everyday people closer to an unknown reality, bringing it closer and therefore, making it more real”, he said. "It's like wearing a piece of history”, he added.

Hugo Costa's new collection is inspired by a way of life that is also an art of generations, reinforced by strong, vibrant colours with classic textures, in contrast to some technological fabrics, such as waterproofs and 3D network, as well as lots of movable details.

"The fabrics are easy and comfortable to wear and can be adapted to the fast-paced world and everyday life”, explained Hugo.

After Milan, and making another stop in the French capital, Portugal Fashion will be reinforcing its work of leveraging national fashion, taking Portuguese names to the calendars of the main international fashion capitals. 

This inclusion on official calendars is positioning Portuguese fashion at a high level – according to the validation criteria of the organisers of the different fashion weeks – allowing them to benefit from the communications machine these platforms have. Reaching the best of international press and giving a global reach to the fashion shows and presentations by national designers. 
Designers Nycole, David Catalán and the Ernest W. Baker label, powered by ModaLisboa will also be in Paris, with the support of Next Step, an ANJE project in complement to Portugal Fashion, with a clearly commercial bent.

From 18 to 20 June, Portugal will be "storming” the French capital. For three days, some Made in Portugal labels will be in a ModaPortugal showcase, organised by Cenit and Anivec. An event that aims to bring together several industry partners – AORP, APICCAPS and ModaLisboa – which Portugal Fashion is associated to through designers Hugo Costa, Inês Torcato and David Catalán.

Next Step (a project by ANJE – National Association of Young Entrepreneurs) and Portugal Fashion (a project by ANJE – National Association of Young Entrepreneurs, developed in partnership with ATP – Textile and Apparel Association of Portugal) are funded by Portugal 2020, under the scope of Compete 2020 – Operational Programme for Competitiveness and Internationalisation, with funding from the European Union through the European Regional Development Fund.