Hugo Costa sneakers on display at Madame Tussauds
Hugo Costa sneakers on display at Madame Tussauds
Hugo's sneakers are on display at the Madame Tussauds Museum in London. The nationally designed and manufactured sneakers have been associated with rapper Will.I.Am since he wore them during a television interview in 2016. The emblematic London museum thus marks yet another conquest on the international itinerary of the designer who, since 2016, has been blazing trails abroad, with the support of Portugal Fashion. 

It was during 2016 that Hugo Costa and Will.I.Am were first mentioned in the same sentence. In fact, the appearance of one of the best-known rappers at the moment with Hugo Costa's sneakers on a television interview was made even more stylish because Will.I.Am was sitting alongside names like Jennifer Lawrence and Johnny Depp. 
The lively conversation took place on The Graham Norton Show and the buzz of the moment recorded in the photo below seems to have been the reason behind Madame Tussauds' decision to associate the sneakers with its wax model of the American singer. 

The choice of this popular celebrity, in addition to bringing external visibility, at the time showed that Hugo Costa was on the right track in terms of international success and fame. The surprise coming now from a friend who visited Madame Tussauds was the confirmation of the impact of this association. 

Hugo Costa began his career at Portugal Fashion's Bloom and is now one of the success stories associated with this platform. After having moved on to the main catwalk in the national event, the designer from São João da Madeira had his first international individual fashion show in Paris in June 2016. He has remained on the official calendar of events at the Paris Men's Fashion Week since then. This is why he is one of the emerging designers with most visibility abroad. He has also moved on to other geographic areas, particularly in showroom format. In London, the designer has been taking part in the official showroom at London Fashion Week, which was probably also significant in the aforementioned buzz in the United Kingdom.