Portugal Fashion at London Fashion Week: the return of Alexandra Moura and the début of Sophia Kah
Portugal Fashion at London Fashion Week: the return of Alexandra Moura and the début of Sophia Kah
Portugal Fashion resumes its international itinerary of SS19 presentations at the big European fashion weeks, following the kick-off in June at the menswear events in Milan and Paris, as well as on the famous AltaRoma catwalk. Now it's the turn of London Fashion Week to play host to Portuguese fashion, with the début of Sophia Kah, a national label that has gained particular popularity in the English capital, and the fifth participation by Alexandra Moura, the designer who found in London a planet-wide showcase for presenting her collections. 

Portugal Fashion's visit to London Fashion Week begins precisely on 13 September, the day when the Sophia Kah label reveals its proposals for the next warm season at the official residence of the Portuguese Ambassador in London (11 Belgrave Square, London), a presentation in salon show format, which will take place between 6 pm and 8 pm and is supported by the Embassy of Portugal and the Aicep Portugal Global delegation in London. The next day, 14 September, at 10:30 am, at The Boiler House (152 Brick Lane, London), it's the turn of Alexandra Moura to take to the catwalk at the English event with "Heirloom”, her collection for summer 2019 inspired by the designer's childhood memories of her grandmothers' house. 

"We have great expectations on our return to London Fashion Week. This is a crucial European market for the international projection of Portuguese fashion, as London works as a veritable planet-wide showcase, where designer fashion and clothing brands with the Made in Portugal label achieve well-deserved recognition” said Mónica Neto, spokesperson for Portugal Fashion. 

"Being able to return to London with such an eagerly awaited début, as is the case of Sophia Kah, and a designer as famous as Alexandra Moura, is a reason for Portugal Fashion to feel even prouder. The Sophia Kah label was created in the English capital and it was from there that it achieved visibility on a global scale, in a logic contrary to the norm, which bases fame on the already clear commercial potential of the label. Alexandra Moura is one of Portuguese fashion's success stories, with a strategy consolidated at several levels, both nationally and internationally”, she added.

The Sophia Kah tribute to Portugal and summer in the village Alexandra Moura's grandmother lived in

And it is also in London that designer Ana Teixeira de Sousa designs the luxurious Sophia Kah evening gowns, which are gaining recognition on the international market and becoming the favourites of world celebrities. Beyoncé, Keira Knightley, Kerry Washington, Nelly Furtado, Florence Welch, Sophie Ellis-Bextor and Olivia Palermo are on the designer's customer list. The Sophia Kah label also has points of sale at places as prestigious as Harrods and Barneys NY, and there is significant demand for it in Middle Eastern countries and in Russia.

Coming from a family with a tradition in the textile sector, in the Felgueiras area, Ana Teixeira de Sousa grew up with the hustle and bustle of her parents' factory, playing with fabrics and designing her first clothes. She went to London to study International Management, but her passion for fashion won out. In 2010, she set up the Sophia Kah label, which is wholly produced in Portugal.

Portuguese culture and a return to the roots of designer Ana Teixeira de Sousa were the theme for the SS19 collection by Sophia Kah, the label making its début on Portugal Fashion's international itinerary. "Breathtaking landscapes, superb architecture and an extremely rich culinary panorama” are characteristic elements of Portugal that are present in the details of the proposals, where shades of mustard, lime green and burnt orange are combined with materials as sophisticated as lace and Italian silk. Sophia Kah also incorporated delicate embroidery into high quality fabrics, as well as patterns reminiscent of nature, present in the clothing designed for day-to-day casual, such as blazers, crop tops, shorts and skirts, and for evening elegance, with "long, dazzling pleated dresses” in fine fabrics and knits.

Alexandra Moura will be taking part in London Fashion Week for the fifth time, with the support of Portugal Fashion. The designer has had a long and renowned career in Portuguese fashion and she is now consolidating the presence of her label on international circuits. Alexandra Moura's commercial strategy includes a careful selection of points of sale, with particular focus on concept stores, as well as Asian markets, mainly in China, Japan and Kuwait. Considering these commercial goals, London Fashion Week is an important showcase for attracting the attention of international fashion players.

The designer will be present in the English capital with a handful of memories. "Heirloom” is a set of items inspired by summers spent in the home of the designer's grandmother, in a village in Trás-os-Montes, on the border with Spain. It is a collection filled with personal details, where the impressionist painting in the living room inspired floral patterns and the hand-painted plates, the vases of fabric flowers, and the mixture of mats and bedspreads gave rise to the graphics and all the aesthetics of the proposals. Delicate tulle, floral jacquard, denim and cotton are the materials that build "a bridge between the classic and the contemporary”, while tweed and floral viscose represent the "intimate ties” between the designer and her grandparents.

"Heirloom” also brings us contrasts between the city and the country, present in the shapes and details of the clothing. According to Alexandra Moura, these are "influences of a classic and a traditional aspect in contrast with the relationship between the oversized/sportswear feeling of the clothes of people from the city". Her SS19 proposals also include iconic trench coats and the famous oversized dresses. 

Portugal Fashion is a project run by ANJE – National Association of Young Entrepreneurs, developed in partnership with ATP – Textile and Apparel Association of Portugal, and is co-financed by Portugal 2020, under the scope of Compete 2020 – Operational Programme for Competitiveness and Internationalisation, with funding from the European Union through the European Regional Development Fund.