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Portugal Fashion back in the four capitals of fashion
Portugal Fashion back in the four capitals of fashion

At the beginning of the new season, Portugal Fashion's fashion show itinerary will be getting a new boost. The Portuguese fashion project made its début at the Men's Fashion Week in Milan, with designer Miguel Vieira. The fashion show was presented at the Base Milano creative hub on 15 January. This was also the designer's first time taking part in Milano Moda Uomo, presenting his exclusive fashion show for the men's segment. In line with the worldwide trend at the main fashion weeks in the world, which are focusing on making the calendar of menswear presentations more autonomous, Portugal Fashion headed to the French capital. At Paris Fashion Week Menswear, the national fashion project presented, for the second time running, the proposals from young designer Hugo Costa, on 22 January. After consolidating this segment, the international tour will make five more stops, including Rome, New York, London and more visits to Milan and the City of Light.

According to Portugal Fashion's communications director, Rafael Alves Rocha, "the international itinerary for the first quarter of 2017 is representative of the maturity Portugal Fashion has achieved. After being in the business for 21 years, the national fashion project has grown and matured and is now in an undeniable phase of external consolidation”. This international affirmation can be seen at different levels, "through the promotion of the image of Portuguese designers and labels at the main fashion capitals in the world and, on that note, let me point out Portugal Fashion's return to New York Fashion Week, which occurred in September 2016, after a break of 15 years. And, more recently, regular participation in men's fashion weeks, justified by the excellent results that the designers and labels supported by the project have achieved in the menswear segment". In fact, in the words of the communications director, "this provides evidence of an international strategy focused on keeping up with the main world trends in the sector, thus broadening horizons and creating opportunities for Portuguese fashion”.

A handful of fashion stops following the menswear weeks

Precisely seven days after the beginning of the new international season, Portugal Fashion traveled to the fashion capital of the world to take part, for the second time running, in Paris Fashion Week Menswear, following its début at this event in June 2016. Hugo Costa's designs for next autumn-winter were revealed on the catwalk at Gymnase Trévise, on 22 January.

Following its visits to the men's fashion weeks, Portugal Fashion will complete its international itinerary for the first quarter of 2017 with another handful of fashion stops. At 27 January, it was back to Italy to take part in Altaroma again, providing support for the fashion shows by Pé de Chumbo label and designers Susana Bettencourt and Estelita Mendonça. Then, setting out again, this time across the Atlantic, the national fashion project will travel to New York Fashion Week for the second time running, with designers Katty Xiomara and Miguel Vieira, on 13 and 14 January, respectively. Back in Europe, next up is the presentation of the autumn-winter 2017-18 collection by Alexandra Moura, during London Fashion Week, on 20 February.

After London comes the third campaign in this itinerary on Italian soil, with the presentation of the collections by Carlos Gil and Pedro Pedro for the next cold season at Milano Moda Donna, on 26 February. The international itinerary for the first quarter of 2017 closes with another visit to the City of Light, to Paris Fashion Week. Here, the autumn-winter 17-18 proposals from designer Luís Buchinho will be revealed, on 1 March.

Portugal Fashion 2015-2017, a project run by ANJE – National Association of Young Entrepreneurs, developed in partnership with ATP – Textile and Apparel Association of Portugal, and financed by Portugal 2020, under the scope of Compete 2020 – Operational Programme for Competitiveness and Internationalisation, with funding from the European Union through the European Regional Development Fund.