Portugal Fashion began international itinerary in Milan with a fashion show by Miguel Vieira
Portugal Fashion began international itinerary in Milan with a fashion show by Miguel Vieira
Portugal Fashion began its 2019 international season with its first fashion stop in Milan. Miguel Vieira was the master of ceremonies, opening the doors to the city from where you can catch a glimpse of the Alps. 

On Saturday 12 January, at 54 Via Tortona, at 5:30 pm local time, the designer, who celebrated his 30th anniversary in 2018, took part in Milano Moda Uomo for the fifth consecutive time, as part of the official calendar for the Men's Fashion Week organised by Camera Nazionale della Moda Italiana.  

African light promises to light up the winter

There is a magical light in Africa that transcends the Human Being. There is a unique essence. There are smells, memories, sounds, music and colour that are only to be found there. In those places. Africa holds the nostalgia left by all those who have ever been there. There is the joy of those who live there and make the continent vibrate.

Miguel Vieira decided to celebrate the African winter using it to inspire his fall/winter 2020 collection. A global view of fashion and the closer ties between latitudes and longitudes. In the African winter, cold and rain give way to hotter, drier days, where the sun seems to linger on the horizon. The Miguel Vieira man celebrates those endless days.

"He's the man who takes off his shirt, remaining only in his skin. Inflexibility gives way to relaxation and the other side of the personality of the Miguel Vieira man comes into its own. For the Miguel Vieira man, dressing is an art form and all he needs is a single suit”, explained the designer.

Thick, structured fabrics give way to lighter, cooler materials, like blank canvasses where culture and innovation are celebrated. There are geometric elements that recall ethnic prints, based on the blue of the sky and the beige of the sand, serving as a backdrop for other colours and, together, telling a story. 

Miguel Vieira celebrates a winter spent in Africa "set in the vibrant, cosmopolitan cities where history and tradition are carried to the 21st century, renewing modern man's sartorial freedom”. The modern man nostalgic of Africa and eyes firmly fixed on the horizon which, like the days, seems to be endless.  

Bronze beige, ochre orange, curry yellow, sky blue, tobacco brown and navy blue. The colours chosen by Miguel Vieira impose a tight, yet informal silhouette, with plays on volume. The materials are corduroy and velvet, printed and vinylised; fleece, printed sequins and quilted fabrics. 

In his accessories, Miguel Vieira opts for hiking boots and sock boot trainers; shopping bags, leather bags and belts; customised glasses and necklaces.

After Milan, Portugal Fashion headed to another international destination. Paris, the city of light and cradle of love, was the second fashion stop for the national fashion project. 

Hugo Costa got things underway at 43 Rue de Notre Dame de Nazareth on 16 January, from 5 pm to 7:30 pm (local time), presenting his "MAYBE WE’LL BE TOGETHER AGAIN” collection.   

Portugal Fashion, a project run by ANJE – National Association of Young Entrepreneurs, developed in partnership with ATP – Textile and Apparel Association of Portugal, is financed by Portugal 2020, under the scope of Compete 2020 – Operational Programme for Competitiveness and Internationalisation, with funding from the European Union through the European Regional Development Fund.