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Portugal Fashion began international itinerary in Milan with a fashion show by Miguel Vieira
Portugal Fashion began international itinerary in Milan with a fashion show by Miguel Vieira
The men's fashion weeks mark the beginning of Portugal Fashion’s international itinerary for the summer 2019. Milano Moda Uomo was the first fashion stop, with designer Miguel Vieira’s fashion show last Saturday, 16 June. The collection for the next warm season was shown at 7:30 pm at Area 56 (Via Savona, 56), an official location of the well-known Italian fashion week, which welcomed the São João da Madeira-born designer to one of the campaigns marking his 30th anniversary in the business. Portugal Fashion now travels to Paris with Hugo Costa, for a fashion show on the official calendar of Paris Fashion Week Menswear. 

"Returning to Milan meant returning to a market that is central both to Portugal Fashion’s internationalisation and to a group of increasingly more significant national designers who find in it a communication and business platform with global reach”, said Adelino Costa Matos, President of Portugal Fashion and ANJE – National Association of Young Entrepreneurs. "Celebrating 30 years in the business, Miguel Vieira shows, through Milano Moda Uomo, all the vitality, irreverence and future potential of his label. Being part of the official calendar of events at this international showcase, with the recognition of Camera Nazionale della Moda Italiana, represented a milestone in the international career the designer has been building with Portugal Fashion. The fit of this market with Miguel Vieira’s collections was immediate, increasing the opportunities for growth and affirmation of a name that meets the most demanding requirements in terms of creativity, excellence and production quality”, he added. 

Pop Art and vintage inspirations promise to dominate the warm season

Colourful, artistic and classic. This is how you could describe Miguel Vieira’s proposals for summer 2019, a season for which the designer anticipated trends inspired by the Pop Art movement and vintage style, with colour as the main starting point. A colour palette where Riviera blue, dawn red and saffron yellow are in the spotlight as primary colours, complemented by the classic caviar black and navy blue, which promise to be combined with postmodern graphics and sport details. The result? "A streetwear couture concept arising from the emphasis placed on tailoring, as well as a very strong urban concept, which conveys some sort of rebelliousness”, said Miguel Vieira, on the collection which continues the celebration of his 30th anniversary in the business.

Among the materials, whose quality is one of the strong points of Miguel Vieira’s creations, Egyptian cotton, cold wool, silk and new printing techniques, such as laser cutting, sublimation and heat transfer printing, stand out. The accessories also are a key element in the proposals for the next warm season, where backpacks, bags and folders with prints are a must, as well as flip flops, sandals and XL scarves to complete the summer looks.

Over these 30 years, the Miguel Vieira label has stood out in a number of categories all over the world: men's and women's clothing, jewellery, shoes, leather goods, furniture, glasses, children's clothes and more. Miguel Vieira regularly takes part in international trade shows and his proposals, shown in Portugal at Portugal Fashion, have already been seen on catwalks as diverse as Paris, Istanbul, Lodz, Barcelona, São Paulo, Mozambique, Milan (Men and Women) and New York. Due to his success at home and abroad, Miguel Vieira has been awarded the Commendation of the Order of Prince Henry the Navigator (2006) and has received the Prince Henry the Navigator Award in the innovation category (2009), as well as the São João da Madeira Medal of Merit. He also won the Golden Globe for Best Fashion Designer of the year in 2007 and at the GQ Men of the Year Awards 2017, Best National Designer. 

Portugal Fashion, a project run by ANJE – National Association of Young Entrepreneurs, developed in partnership with ATP – Textile and Apparel Association of Portugal, is financed by Portugal 2020, under the scope of Compete 2020 – Operational Programme for Competitiveness and Internationalisation, with funding from the European Union through the European Regional Development Fund.