Portugal Fashion closes in Lisbon and Porto itinerary through the main fashion capitals
Portugal Fashion closes in Lisbon and Porto itinerary through the main fashion capitals

After being present at the main fashion weeks worldwide (New York, London, Paris and Milan), Portugal Fashion returns home to close the showcase of the Fall/Winter 2017-18 collections by national designers and brands. Pedro Pedro will open the catwalk of the 40th Portugal Fashion, which starts 22 March in Lisbon and proceeds for the next three days, 23, 24 and 25 in Porto. There will be a total of 31 fashion shows, involving 15 designers, six clothing brands, six footwear brands, ten young designers and one brand.

After Pedro Pedro show, also on the 22nd, there will be presentations by Alexandra Moura, Alves/Gonçalves and TM Collection by Teresa Martins. All the fashion shows in Lisbon will be held at the Cordoaria Nacional, a building from the second half of the 18th Century, whose aesthetics and atmosphere is consistent with the will of Portugal Fashion to find scenarios for its catwalk in charismatic places from the two major Portuguese cities.

The programme of shows for the 40th Portugal Fashion proceeds in Porto with one day exclusively dedicated to Bloom, project dedicated to publicising and preparing young designers starting out in their careers. On the 23rd ten new designers and one brand will be revealing their proposals, in a total of nine shows between 2:30 pm and 11:00 pm. Most of these young designers have already taken part in Bloom and some have even had some notoriety in the world of fashion, such as David Catalán and Inês Torcato. The Amorphous brand (by Carla Alves) and designers Mariana Almeida and Nycole will be making their débuts.

For the second time in a row, Bloom has its own schedule and exclusive venue to put on its fashion shows – once again the CTT Palace. Bloom thus gains independence from the other Portugal Fashion shows, which reinforces the project's particularities and the author's specific characteristics.

On the 24th and 25th, the 40th Portugal Fashion will reveal the trends for the next cold season with designer fashion shows, commercial ready-to-wear lines and footwear collections. Among the well-known designers are Anabela Baldaque, Carlos Gil, Diogo Miranda, Luís Buchinho, Luís Onofre, Miguel Vieira, Nuno Baltazar and Katty Xiomara. The emerging designers, some with a prior presence in Bloom, are Estelita Mendonça, Hugo Costa, Sara Pontes and Susana Bettencourt. Also being showcased are the ready-to-wear collections of Ana Sousa, Dielmar, Lion of Porches, Micaela Oliveira and Pé de Chumbo. Footwear will have its usual collective show, bringing together six prestigious brands: Ambitious, Dkode, Fly London, JJ Heitor Shoes, J. Reinaldo and Nobrand.

Designer Micaela Oliveira will make her début in a national edition of the event, but she has already participated in a fashion show with the support of Portugal Fashion in the Mozambique Fashion Week, in December 2015. Micaela Oliveira dresses actresses Rita Pereira and Diana Chaves and the presenter Cristina Ferreira, among other public figures and she has own shops with the brand She, which matches her more urban line.

The fashion shows on the 24th and 25th will take place, as usual, at the Porto Customs House, except for Katty Xiomara show, which will be held at the Portuguese Photograph Centre, and Luís Buchinho show, to be held at the Silo Auto Porto. Also at the Porto Customs House, on the 24th and 25th, the BRAND UP showroom will be open to the public, allowing visitors to see and buy designers and national brands items previously presented on Portugal Fashion catwalk.

Diversified, balanced and attractive programme

For ANJE - National Association of Young Entrepreneurs, the event's organiser, as its President Adelino Costa Matos says "it is indeed a privilege to be able to attend the 40th Portugal Fashion, after the quality of our designers and brands has been, once again, broadly recognised in the main circuits of world fashion, such as New York, London, Paris and Milan.

The national audience, both general and professional, will be able to enjoy a particularly vibrant moment in Portuguese fashion, attending fashion shows that bring together designer fashion, commercial lines, young designer proposals and footwear collections. It is a diversified, balanced and attractive fashion show programme worth of the 20-year history of Portugal Fashion”, concludes Adelino Costa Matos, the President of ANJE.

Portugal Fashion 2015-2017 – a project run by ANJE – National Association of Young Entrepreneurs, developed in partnership with ATP – Textile and Apparel Association of Portugal, and co-financed by Portugal 2020, under the scope of the Operational Programme for Competitiveness and Internationalisation – Compete 2020, with funding from the European Union through the European Regional Development Fund.