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Portugal Fashion holds Open House at Portuguese Embassy in London with fashion, design and lifestyle projects
Portugal Fashion holds Open House at Portuguese Embassy in London with fashion, design and lifestyle projects

International Vogue Editor, Suzy Menkes (photo), is part of a group of journalists, influencers, buyers and institutional guests who visited the OPEN HOUSE on Monday, 18 September, hosted by Portugal Fashion at the official residence of the Portuguese Embassy in London, within the framework of London Fashion Week. In all, 14 fashion, design and lifestyle projects were on display, including fashion designers and several Portuguese labels which stand out for their design and creativity.

Open to professional buyers and specialised press, the Open House provided a veritable showcase of Portuguese creations. Alexandra Moura, whose fashion show was held the day before the event, was joined on this initiative by clothing labels TM Collection by Teresa Martins, Pé de Chumbo and Lion of Porches. In the footwear segment, the highlights were the innovative Freakloset and Lemon Jelly projects, with emerging label Maria Maleta representing leather accessories. The Ana Romero label was also part of the range of accessories, but in the "fashion, home & lifestyle” areas. Still on the subject of accessories, the bold glasses by VAVA Eyewear were also shown in London. Jewellery was on display there too, more specifically the Eugénio Campos Jewellery, Liliana Alves Jewellery and Sopro Jewellery labels. Finally, the internationally distributed Portuguese magazines Attitude Interior Design Mag and Dsection were there to show the many forms of expression to be seen in national creative industries. 

For ANJE Chairman, Adelino Costa Matos, the Open House is representative of Portugal Fashion's new strategy: "The integrated vision of Portugal Fashion has been intensifying and will play an even larger part in the project strategy in the coming years. We believe that Portugal Fashion's achievements so far can now be put at the service of other sectors, providing synergies that will certainly benefit national fashion and all the areas of activity that revolve around it, associated with design and creative industries”. The President of ANJE also said that the London campaign is a symbolic step towards making this new strategy happen: "The Open House at the official residence of the Portuguese Embassy in London was a good kick-off for a more wide-reaching plan we're working on. Having the support of the Portuguese Embassy in London and of AICEP Portugal Global is very important to us at this stage, as the promotional work we will be doing with this first group and with many other projects, including young labels and 4.0 success stories, is aimed at economic results and not just communication results”.

The initiative, also supported by AICEP Portugal Global, took place between midday and 6:30 pm and was concluded with a cocktail party attended by the Ambassador, Manuel Antunes, the Director of AICEP Portugal in London, Rui Boavista Marques, the International Editor of VOGUE, Suzy Menkes, and also the Secretary of State for Internationalisation, Eurico Brilhante Dias.