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Portugal Fashion on the catwalk in Milan with Carlos Gil and Pedro Pedro
Portugal Fashion on the catwalk in Milan with Carlos Gil and Pedro Pedro

On 25 September next, Portugal Fashion will be producing fashion shows by Carlos Gil and Pedro Pedro at Milano Moda Donna. This is Carlos Gil's third consecutive trip to Milan, with the support of Portugal Fashion. He made his début at this event exactly one year ago. This time, the designer's spring-summer 2017 fashion show will be held at 56 Via Savona, at 1 pm (local time). A few hours later, at 7:30 pm, it will be the turn of the designer from Porto, Pedro Pedro, to be on the same catwalk, with his first individual fashion show abroad. Recently back from London, following its return to New York, this will be Portugal Fashion's participation on the official calendar for Milan Fashion Week, an event that is now part of its regular itinerary of presentations.

Aware of the importance of this European market for national designer fashion, by including Milan on its international calendar, Portugal Fashion aims to gain further opportunities for publicising Portuguese designers and labels, establishing a fruitful, long-lasting relationship with Italy. According to the president of ANJE – National Association of Young Entrepreneurs, João Rafael Koehler, for Portugal Fashion to have closer ties with Milan is "a logical and valid strategic option, aimed at consolidating the internationalisation of the project”. "Milano Moda Donna is an event we value greatly because of all the opportunities for visibility and, consequently, for business it provides to national designers and labels. Organised by Camera Nazionale della Moda Italiana, this initiative is well-known for excellence, triggering a strong media impact on the entire circuit of the Fashion sector. In addition, for Portugal Fashion, 2016 has been a year of achievements. First, because we went back to New York after a 15-year-interval, thus marking the Portuguese presence at the main fashion events in the world. And, apart from this reconquest, we have extended our participation to other important events in the sector, such as the Men's Fashion Week in Paris and Altaroma”, the president summed up.

Multiculturalism and sensuality are the key words for the national designs

Designer Carlos Gil takes his inspiration for his SS17 collection from "several continents”. The collection will be presented for the first time in Milan. In fact, this is a collection that travels through time and space and materialises in "bold, feminine items”, but it also reflects the "inherent personality and character of the label”. Called "Cultural Vibes”, the creative narrative combines "classic and traditional elements, volumes, an exuberance of colours, prints and meanings” from different cultures. It is a collection that develops "in a reinvigorating atmosphere of unusual combinations, using thoughts, designs and emotions, colours and materials”.

Pedro Pedro, who is making his individual international début at Milan Fashion Week (he took part in Paris Fashion Week in 2006 and 2007 as part of the Pedro Waterland duo, also supported by Portugal Fashion), will be presenting his "Dune” collection. Arising from a free adaptation of the world of David Lynch, the coordinates refer to the imagination of a great, yet at the same time, restless atlas. With fluid, feminine silhouettes, the Pedro Pedro woman has "a relaxed, sophisticated look”. Rough, ragged finishes are visible, but they still give elegance to the clothing. "Asymmetric shapes and contrasting textures” are, according to the designer, a must-have for the next warm season due to the sensuality that emanates from them. In fact, there is a varied mixture of textures: "flowing knitwear, velvet, knits, viscose, cotton, silk, suede mesh, linen tweeds and synthetic leather”. The colours reflect the theme chosen, varying between the colour of sand "with hints of pink, several shades of yellow”, and "touches of blue, contrasting with black”.

Portugal Fashion 2015-2017 – a project run by ANJE – National Association of Young Entrepreneurs, developed in partnership with ATP – Textile and Apparel Association of Portugal – and financed by Portugal 2020, under the scope of Compete 2020 – Operational Programme for Competitiveness and Internationalisation, with funding from the European Union through the European Regional Development Fund.