Portugal Fashion renews collaboration with Fundação Ronald McDonald
Portugal Fashion renews collaboration with Fundação Ronald McDonald
Portugal Fashion and the Ronald McDonald Children's Foundation have worked together again at this 41st event, as was also the case during the fashion shows last March. Once again, the idea was to make the Portugal Fashion public aware of the work of the foundation and to raise funds for its charitable projects by selling the doll "Maria by Katty Xiomara”, dressed by the designer.

With this in mind, and as was the case at the last event, volunteers from the foundation offered guests at the fashion shows, in Lisbon and Porto, a very special bracelet that is extremely meaningful. Each bracelet had a card with the following message: "A nossa casa é onde está o nosso coração” (Home is where the heart is). The words allude to the foundation's main project in Portugal, which consists of providing accommodation to needy families of children that are hospitalised far from home.

Dressed to help

The card with the bracelets also had another message, this one asking people to buy things from the foundation, in order to contribute to the Ronald McDonald Houses project and help keep families close to their children in hospital. One of these was the Maria doll, whose clothes were designed especially by Katty Xiomara.

The Maria doll, from the Ronald McDonald Children's Foundation charity collection, is dressed in a replica of a dress from the Portuguese-Venezuelan designer's 2017-18 autumn/winter collection. This collection was presented at the 40th Portugal Fashion last March.

"Maria by Katty Xiomara” was a limited, numbered edition and was available at foundation stands at the venues for the fashion shows at the 41st Portugal Fashion: Armazém 16 in Lisbon and the Porto Customs House and the old industrial slaughterhouse in Porto. Each fashion show had a front row seat available for the first people to buy the doll. 
The proceeds from the sale of "Maria by Katty Xiomara” go to the foundation and will be used to fund its main projects: the Ronald McDonald Houses (in Lisbon and Porto) and the Ronald McDonald Family Room (at Hospital de Santa Maria in Lisbon). The intention is to help these charitable facilities to provide free accommodation to more families whose children are in hospital.

"I accepted the challenge to dress Maria with an open heart, because I like the cause, the motives and the way of reaching people – through a story that fulfils…”, revealed Katty Xiomara. "And that's why I decided to dress Maria in a replica from our 2017/2018 winter collection, which also speaks of love and the mysteries of life, telling the story of a bull that fell in love with the moon. Using production leftovers, we recreated a mini-dress with ruffles in the centre, all in pleated lamé, letting some points of our animal pattern come out. And so, Maria is ready for the first row in the national fashion shows”, the designer said. 

For Portugal Fashion, "it's very rewarding to be working again with an institution that does charitable work that is of undeniable importance to the community”, the President of ANJE, Adelino Costa Matos, pointed out. "We are aware of our social responsibilities and we are at the disposal of the Ronald McDonald Children's Foundation to help this IPSS as much as we can to implement its charitable programmes. We are very interested in this and we are happy to welcome the foundation volunteers at the 41st event and to promote the sale of the Maria dolls dressed by Katty Xiomara. In fact, these dolls originated at Portugal Fashion, which naturally makes us feel very satisfied”.

The Ronald McDonald Children's Foundation, present in 50 other countries, came to Portugal in 2000, with the aim of organising campaigns contributing to the well-being of the children and their families. It was founded by Sistemas McDonald’s® Portugal and has the support of this group, McDonald’s franchisees, several companies and institutions, public figures and the community itself, who help this IPSS to achieve its goals.