Portugal Fashion returns to Italy for fashion shows by Carlos Gil and Pedro Pedro at Milano Moda Donna
Portugal Fashion returns to Italy for fashion shows by Carlos Gil and Pedro Pedro at Milano Moda Donna

The sixth international campaign on the Portugal Fashion itinerary of fall/winter 2017-18 fashion shows is set for 26 February next, at Milano Moda Donna. Designers Carlos Gil and Pedro Pedro return to the catwalk at the Italian Fashion Week, continuing on from their presentations at the same event in September 2016. Now, looking at the next fall/winter season, the proposals from both designers will be revealed at Le Cavallerizze (Via Olona 6 Bis, Milan), an exhibition centre that was opened in 2016, located inside the Leonardo da Vinci National Museum of Science and Technology, on 26 February. Designer Carlos Gil's FW17-18 fashion show begins at 1:30 pm and, a few hours later, at 7:30 pm, all eyes will be on designer Pedro Pedro. After Portugal Fashion's fourth consecutive participation in Milano Moda Donna, from 22 to 27 February, the project's international itinerary will have its seventh and last campaign for the first quarter of 2017 at Paris Fashion Week, supporting Luís Buchinho's fashion show on 1 March.

"In the first three months of 2017, Portugal Fashion's international itinerary involves a total of seven international campaigns. This significant number of fashion stops includes three visits to three different Italian fashion events. In January, at the beginning of this season of fashion shows, we went to Milan Men's Fashion Week for the first time, with designer Miguel Vieira, as part of our aim of developing in the emerging men's sector. Two weeks later, we were at Altaroma again. This event hosted the fashion shows by designers Estelita Mendonça, Susana Bettencourt and the Pé de Chumbo label, as part of the Fashion Hub initiative, responsible for the promotion of new talents in European fashion”, said Portugal Fashion's communications director, Rafael Alves Rocha.

"Now, we are having a spectacular finish with our third visit to Italy during this season of presentations and Portugal Fashion's fourth consecutive participation in Milano Moda Donna, supporting the FW17-18 fashion shows of designers Carlos Gil and Pedro Pedro. In fact, this partnership between Portugal Fashion and Camera Nazionale della Moda Italiana, which began in September 2015 and was consolidated during the following events, was a determining factor behind the national fashion project aiming higher in the Italian market, in particular being included on the calendars of Altaroma and, more recently, Milano Moda Uomo”, he concluded.

Carlos Gil proposes "Magic Tale”

A young, contemporary and confident woman, "who combines elements of retro and naïf inspiration in elegant, distinctive garments”. This is a general definition of designer Carlos Gil's feminine silhouette. In the "Magic Tale” collection, a magical narrative launching trends for fall/winter 2017-18, the "prints with pure childlike motifs and acrylic appliqués blended with geometric patterns” are patent in the clothes. Overlays prevail, in a combination of different sizes, textures, shades and transparencies.

Loungewear inspiration once again plays an important role in Carlos Gil's coordinates, with track suits being a must have for the next season. "Loose tailored trousers and casual dresses” are the key items in a luxury, urban look. Tight waisted, oversized coats "in plain colours, with large, practical pockets, reinforcing the casual chic mood”.

The main colours used are "dusty pink, cat's eye yellow, watery green, twilight blue, burnt orange, coral and black”. The main fabrics are "brocades, velvets, bulky furs, delicate tulles, shiny fabrics and soft cashmere”.

Pedro Pedro and "La mer qu’on voit danser”

The designer from Porto, Pedro Pedro, takes a look at the state of the world today, which he believes is "angry and outraged”, and asks the following question: "Can the shapes continue to endure in safe models and unchanged sketches?” From the answer to this question and the contradiction in this increasingly technological world, where proximity is a mere illusion, come bizarrely designed items, shapeless shapes, transfigured functions and excessive details.

The basics continue to prevail in the designer's proposals, suited to "contemporary speed and the unknown” and can be worn in varied, eclectic ways. The volumes are exaggerated, the cuts asymmetric and there are also details of hyperbolic finishes "making the clothes individual and giving them a honeycombed, protective look”. "Royal blue, white, black, red and bottle green” reign supreme, while the fabrics chosen have a "predominance of technical materials, rubber and waterproof and heat-sealed finishes”, combined with waxed cotton and merino wool. In footwear, rubber boots establish a link with the sea and fishing, an allegory to the uncertainty of the times.

At the same time, the Portuguese delegation will also be at White Milano

The Portuguese delegation will have significant representation at White Milano, from 25 to 27 February at the same time as Milano Moda Donna. And it will be with the Next Step project, promoted by ANJE – National Association of Young Entrepreneurs, the commercial arm of Portugal Fashion, that designers Katty Xiomara, Susana Bettencourt, Hugo Costa, Luís Buchinho, Pedro Pedro and the TM Collection label will be taking part in the prestigious Italian fashion event.

The aim of participation at White is mainly to find new buyers, making it possible to increase the Portuguese designer fashion business in Italy and in other foreign markets that are strongly represented on the Italian distribution network.

Portugal Fashion 2015-2017, a project run by ANJE – National Association of Young Entrepreneurs, developed in partnership with ATP – Textile and Apparel Association of Portugal, and financed by Portugal 2020, under the scope of Compete 2020 – Operational Programme for Competitiveness and Internationalisation, with funding from the European Union through the European Regional Development Fund.