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PORTUGAL FASHION: SEPTEMBER CALLED FOR A RETURN TO THE ROOTS
PORTUGAL FASHION: SEPTEMBER CALLED FOR A RETURN TO THE ROOTS
London was Portugal Fashion's first international stop and represented a return to their roots for the two labels that presented their collections for next summer.

After two events in Paris, Marques’Almeida returned to the English city to present their spring/summer 2020 proposals in a fashion show. The Portuguese duo, Marta Marques and Paulo Almeida, or the brains behind the label founded in 2011, returned to a city that warmly welcomed them at the beginning of their careers, and where they grew into fashion and spread throughout the world.

The fashion show, at 1 pm on Saturday, 14 September, in addition to marking their return to London, also marked their return to the place where they were "born”: the Truman Brewery in Brick Lane, an old brewery which tooks us back in time to the 17th century. 

Urban, genuine and wild, the Marques’Almeida label reserves the right to "revolve around its people, challenging the system and forcing it to be more realistic and inclusive”. A luxury brand, which has been worn by Beyoncé, Rihanna and FKA Twigs, whose aim is to be worn by people without bias, reflecting the needs of the everyday lives of those who see themselves in what's real and that is in line with what the ‘cool kids’ like to wear.

The second label reported for duty on the next day. At 10:30 am on Sunday, 15 September, on a top floor of a club called Isabel in Mayfair, Sophia Kah unveiled her proposals for the 2020 warm season. Taking inspiration from Comporta, a paradise south of the Tagus river.

With simple lines and authentic shapes and without wanting to be what it isn't. That's the collection that Ana Teixeira de Sousa, the alter ego of Sophia Kah, imagined. Just like Comporta should be. Just like the dresses are. "I fell in love with the authenticity of a place where there's no place for the modernity of life”, the designer said.

Sophia Kah is synonymous with the élite of London - and of the world - who like to dress well and be comfortable, in a young, yet classic, style. After founding the label in February 2011, the designer is now recognised as one who aims at shape and functionality. Beyoncé, Kerry Washington and Florence Welch have already fallen for the charms of her clothes.    

Portugal Fashion – a project run by ANJE – National Association of Young Entrepreneurs, developed in partnership with ATP – Textile and Apparel Association of Portugal – is co-financed by Portugal 2020, under the scope of the Operational Programme for Competitiveness and Internationalisation – Compete.