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SIC: all about the Portugal Fashion Celebration Official Programmes
SIC: all about the Portugal Fashion Celebration Official Programmes
For the second time in a row, Ana Rita Clara hosted the programmes featuring the fashion shows, which were broadcast on SIC and SIC Mulher. And as this was the celebration of the 20th anniversary of the event, two extra 25-minute programmes were also produced. 

SIC was once again the official channel for Portugal Fashion, as it has been for the last 13 events. The agreement signed between the Portugal Fashion organisation and the Lisbon-based TV station defined the production and broadcast of four two-minute programmes on SIC’s general channel, eight two-minute programmes on SIC Mulher and on SIC Internacional, as well as one 20-minute programme on SIC Mulher and on SIC Internacional. 

To mark two decades of Portugal Fashion, there were also two extra 25-minute programmes on SIC Mulher and on SIC Internacional. These programmes were in a new format and included reports and interviews with different participants in the event: designers and labels, backstage technicians and organisers, specialised national and foreign journalists, institutional figures and purchasing agents, for example. 

It should be noted that the programme content was produced by the Portugal Fashion organisation, according to guidelines from SIC.
You can see the programmes on Portugal Fashion’s Vimeo page (https://vimeo.com/portugalfashion).