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Zara focuses on hi tech shops
Zara focuses on hi tech shops

Positioned in the forefront of technology, the Spanish giant Inditex is getting ready to score some more points in the Fashion sector, making the entire world retail industry follow in its footsteps. The largest chain of fast fashion shops in the world guarantees that soon "the apple of its eye” – Zara – will have high tech gadgetry that will give consumers a more effective and more relaxing shopping experience.

We know the high standards of the Inditex group – which, apart from Zara, also owns Massimo Dutti, Uterqüe, Pull & Bear, Bershka, Stradivarius, Oysho and Zara Home – when it is presenting new collections. We know that in just four weeks, there is a team that monitors all the main fashion weeks in the world, picking up styles and trends, so that it can immediately use these observations to reproduce new items made "in the image and likeness” of what was seen on the catwalk. The new products arrive in the shops just one month afterwards. This disruptive method that marks the Spanish giant’s operation on the market is also changing the fashion industry paradigm, as can be seen from this article by Harvard Business School.

This is why the popular fast fashion chain now wants to set an example in another area: technology. The innovations will be mainly at two levels: automatic payment terminals, so shoppers won’t have to wait in long queues, and the introduction of touch screens in the fitting rooms. This latter change in particular will cause major impact and visibility, given that it consists of equipping the fitting rooms with iPads. These will have a program very similar to the brand’s online shop and will allow shoppers to request that other size they also wanted to try on or even another item that they forgot to bring with them. All the new items will be taken to the fitting rooms quickly.

For now, this new technology is still in the testing phase in some of the larger Zara shops in Spain. Portugal and the rest of the world will have to wait a little longer before it comes to the other shops.


Photo credits: Wikemedia Commons and Racked.com