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Bloom shows brought movement to the Electric Tram Museum
Bloom shows brought movement to the Electric Tram Museum
Many young designers are regularly present in the Bloom area of Portugal Fashion, but the fact is that the slice of new talent is constantly being renewed. 19 October marked the start of the 41st edition of Portugal Fashion, in the Electric Tram Museum, where new designers and fashion students debuted on a catwalk.

This is the case of Joana Braga, the only one of the eight bloomers to make her first appearance in Portugal Fashion as a fashion designer. Her collection, Cat Fight, is inspired on "paradoxes of body gender issues established by society," focusing on the female body, featuring "very bulky pieces, for women, coupled with very intimate pieces," reveals the creator.  For men, the 21-year-old designer bet on "very simple items, but with accessories that make the difference".  Before this 41st edition, the former student of ESAD Matosinhos had already taken part in Portugal Fashion as an accessories designer, on the same platform that today welcomes her - Bloom.

For fashion students from schools like MODATEX, ESAD, CENATEX, ESART and EMP, it is the first time that they see their creations paraded on a catwalk. "It has been our first approach to fashion known by everybody," says Artur Dias, a student at MODATEX. His spring/summer collection, named FALLOUT, was inspired by a video game of the same name:  "The ambiance of this game is 1950s with a futuristic twist.  In this case I tried to create a little bit of that: show the vintage and give it some contemporary elements."  Taking part in the Bloom platform of Portugal Fashion is also, for this student, "our opportunity to show what we are worth".

The final balance for Ana Sarmento of this first fashion show experience is positive.  "I felt good.  I loved seeing the models and it came out just as I wanted it to", comments the student of ESAD Matosinhos.  The young creator presented a bold genderless collection, named Tetra Foam, that "can be worn by both women and men."  The inspiration rests entirely on the mystery of the seabed and the creatures unknown to us, resulting in bulky and colourful pieces, in which the gender of the wearer is not important.

This brought to a close the day of fashion shows dedicated to Bloom, in which 8 young designers and 12 students gave rise to 10 fashion shows, full of originality, creativity and freshness that renews Portuguese fashion, year after year.