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Mara Flora and Maria Meira are the winners of the Bloom Contest
Mara Flora and Maria Meira are the winners of the Bloom Contest
There are known the names of the two winners of the Bloom Contest, the competition seeking for new portuguese fashion talents. Mara Flora and Maria Meira won the first place of the competition, after the collective show that decided the two best outfits in contest.

Eight were the finalists of the Bloom Contest Bloom – LESS buy.less, Carolina Sobral, D/Backyard, Mara Flora, Maria Meira, Rita Carvalho, INNA Studio e Sara Cruz – that consisted in the presentation of all projects in a collective show format, during the first day of Portugal Fashion in the city of fashion, in Porto. The designers with the two best outfits in contest, Mara Flora and Maria Meira will be able to benefit from a wide range of prizes. In addition to the opportunity to present their collections at Portugal Fashion in October 2018 and March 2019, the winners will also receive mentoring and guidance from the Bloom platform, as well as technical support in the fashion show. In addition to all of this, there is also a financial incentive of €2,000 for producing and developing future work.

The judge panel counted with Manuel Serrão, President of Judges, an entrepreneur with fashion experience, Pedro Caride, Marketeer in the same area, Joana Bourbon, fashion designer and former Fashion and Design Director of CITEVE – Technological Center of Textile and Clothing Industries of Portugal, the designers Pedro Pedro and Júlio Torcato, as well as guests Simonetta Gianfelici, fashion consultant and talent scout, and Sofia Lucas, Director for Vogue Portugal.

The focus on young designers is undoubtedly one of the main strategic strengths of Portugal Fashion’s strategy. The project that ANJE – National Association of Young Entrepreneurs promotes in association with ATP – Textile and Clothing Association of Portugal is intended to act as a springboard for new talents, in order to renovate the national fashion panorama and support the integration of new designers into the production and distribution chain. These competitions aimed at emerging talents were introduced in 2004 and have already been responsible for launching names like Carla Pontes and Diogo Miranda and, more recently, Sara Maia, Olimpia Davide, Beatriz Bettencourt, David Catalán and Inês Torcato on the market.

Portugal Fashion, a project run by ANJE – National Association of Young Entrepreneurs, developed in partnership with ATP – Textile and Apparel Association of Portugal, is financed by Portugal 2020, under the scope of Compete 2020 – Operational Programme for Competitiveness and Internationalisation, with funding from the European Union through the European Regional Development Fund.