The label by Ana Eusébio and Catarina Gonçalves, finalist in Portugal Fashion’s Bloom Competition in March, was one of the 12 fashion labels to take part in the launch of the TANTO FAZ project, at Casa Independente in Lisbon yesterday. 100 items made from Guinean pano de pente fabric will help AMIC – Friends of Children Association to make it possible for Talibé children to return to their homes in Guinea-Bissau.

Restless, irreverent and proactive, the Bloom Portugal Fashion platform has a continuous commitment to new national designers in its DNA, dotted with initiatives to boost talent, without neglecting the construction of sustainable business projects. The pop-up corners, organised under partnerships with concept stores, are examples of this strategic and continuous support, representing concrete opportunities in terms of commercial expansion. In Porto, the Wrong Weather and Daily Day shops are already flourishing with the youthful proposals from Portugal Fashion, but Bloom promises to go further.

At 4 pm on 28 April next, Portugal Fashion will be opening a Bloom Pop-Up Corner at Daily Day, a multi-concept store located on Avenida dos Aliados, in the heart of Porto. The womenswear collections for this warm season by designers Beatriz Bettencourt, Olimpia Davide and Sara Maia will be on sale until 28 May. With this initiative, Portugal Fashion is reinforcing its focus on support campaigns that are both promotional and commercial, making the most of the additional synergies provided by Daily Day's differentiating, creative and multidisciplinary concept.