The first day of fashion shows at the 43rd Portugal Fashion was largely filled with the creations by young designers from Bloom, the platform aimed at the discovery, promotion and monitoring of new talents in Portuguese fashion. All told, eight Bloom fashion shows were produced with the participation of seven young designers and five fashion schools. These designers also had the opportunity to show their work at the Brand Up showroom, running in parallel with the fashion shows.

The label by Ana Eusébio and Catarina Gonçalves, finalist in Portugal Fashion’s Bloom Competition in March, was one of the 12 fashion labels to take part in the launch of the TANTO FAZ project, at Casa Independente in Lisbon yesterday. 100 items made from Guinean pano de pente fabric will help AMIC – Friends of Children Association to make it possible for Talibé children to return to their homes in Guinea-Bissau.

Restless, irreverent and proactive, the Bloom Portugal Fashion platform has a continuous commitment to new national designers in its DNA, dotted with initiatives to boost talent, without neglecting the construction of sustainable business projects. The pop-up corners, organised under partnerships with concept stores, are examples of this strategic and continuous support, representing concrete opportunities in terms of commercial expansion. In Porto, the Wrong Weather and Daily Day shops are already flourishing with the youthful proposals from Portugal Fashion, but Bloom promises to go further.